Business History

Volume 24, no 1 • January 2010

FROM THE EDITOR
Uneeda Read This
Carl R. Weinberg

FOREWORD
Bringing in Business History Front and Center
Pamela Walker Laird

ARTICLES
Classic Issues and Fresh Themes in Business History
Philip Scranton

American Manufacturing, 18501930: A Business History Approach
Mansel Blackford

Business History in the Teaching American History Program
Stuart D. Hobbs

Newspapers, Radio, and the Business of Media in the United States
Michael Stamm

Selling Black Beauty: African American Modeling Agencies and Charm Schools in Postwar America
Malia McAndrew

Robert Noyce, Silicon Valley, and the Teamwork Behind the High-Technology Revolution
Leslie Berlin

TEACHING RESOURCES
Making Meat: Efficiency and Exploitation in Progressive Era Chicago
Thomas G. Andrews

• Illustrations
• Document One
• Document Two
• Document Three
• Document Four
• Document Five

Advertising and the Rise of Big Business
Catherine Canavan and Pamela Walker Laird

• "Analyzing Primary Sources: How to Interpret an Advertisement" worksheet
• Illustrations

Business and Domesticity: Cooking, Lighting, and Heating the American Home
Mark Rose

• Illustrations

The Bridal Business
Vicki Howard

• Illustrations

ON THE COVER
N. W. Ayer Advertising Agency, Uneeda Biscuit Trade Card (1902). (Courtesy of Corbis, © Jennifer Kennard/Corbis) This painting was based on a photo of five-year-old Gordon Stille, the son of an advertising executive at N. W. Ayer. The National Biscuit Company (later Nabisco) had hired Ayer to promote its new Uneeda Biscuit. In various forms, the boy’s image was the centerpiece of an aggressive, and highly successful, nationwide campaign. The Uneeda boy was one of the most recognized advertising images of the early twentieth century.

The OAH thanks the Merck Company Foundation for its generous support for this issue of the OAH Magazine of History.

Last modified:
10:27 AM, 01/29/10